Resources
Everything here is free and none of it needs an email address. We write these because the questions come up in reviews often enough that answering them once is cheaper than answering them weekly.
Answer engines are reading your site right now and deciding whether to name you. This is the working checklist we use: what to publish, what to mark up, what to put in llms.txt, and which of it is a waste of an afternoon.
Read the checklistThe checklist gives it one line. Here is the whole thing: what the file is for, the annotated example we ship, the four mistakes that make it useless, and an honest account of which crawlers have been observed reading it.
Read the guideThe referrer strings to watch, the GA4 and Plausible setup that separates them out, and why the number will look small and still matter. Includes the regex, the exclusion list, and what a realistic figure looks like.
Set it upSix launch directories ranked by what they sent us rather than by domain rating: BetaList, Uneed, PeerPush, Peerlist, MicroLaunch and Tiny Startups. Which paid listings earned their money, and which spike and vanish. Contains one affiliate link, marked.
See the rankingThe page that does the most for an indie SaaS, and the one most founders write badly. A section-by-section template, the competitor-name question answered properly, and the reason a page that recommends a rival converts better than one that does not.
Use the templateWhat it actually costs to run a working indie SaaS, with real line items from this site's own bill. Free tiers that hold, the four lines that grow fastest, and the ones worth paying for before you have revenue.
See the numbersThe whole model on one page: three steps in a drawing, then short answers on how products are picked, what a review covers, the 60 days of access members give each other, and what happens if you fall behind.
Read the explainerFrom the blog
Guides are maintained and meant to still be true in a year. Posts are dated, argue a position, and stay as they were written.
Thirty polite people will teach you less than three honest ones. The case for skipping the audience-building advice and finding eight strangers who will tell you what is actually wrong with your product.
Eleven of the twenty-seven commits on this site exist only to fix something an earlier commit got wrong. Including a privilege escalation that let any member make themselves an admin. A build log, with the ugly parts left in.
A checklist tells you what to do. A founder who has shipped the same thing tells you what actually happened when they did. Free feedback forever, as long as you’re active.
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